Customer Defensibility Score

Can your customers defend your product when it matters?

Budget scrutiny, vendor consolidation, and AI automation are forcing customers to justify every product in the stack. This diagnostic identifies where value may be strengthening or decaying across support, onboarding, adoption, expansion, and renewal.

3 minutes

10 questions

Score + risk profile

Your context

Let's personalize your results.

Three quick questions to tailor the output to your role and customer base.

Question 1 of 10

What is your role?

Question 2 of 10

How many B2B customers do you support?

Question 3 of 10

What is your average contract size?

Current risk detection

How do you currently identify risk?

These questions diagnose whether you have an early-warning system or are relying on lagging indicators.

Question 4 of 10

How do you currently identify renewal risk?

Question 5 of 10

Do support tickets connect to account health today?

Value signal detection

What signals can your team see?

These questions diagnose adoption friction, expansion opportunities, and disengagement visibility.

Question 6 of 10

Can you identify repeated friction by account and product area?

Question 7 of 10

Do you know when support activity signals expansion?

Question 8 of 10

Do you know when quiet accounts are healthy versus disengaged?

Renewal defensibility

Can your customers prove value?

This is the core question. Can your champions defend the product when budget, procurement, or consolidation comes up?

Question 9 of 10

Can your champions prove product value before renewal?

Question 10 of 10

How often are churn risks discovered too late?

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Your dominant risk profile

Risk profile

Three warning signs to investigate

Recommended next steps

Want a deeper read?

Request a Value Decay Signal Review

Share an anonymized sample of support tickets and Meridian can generate a limited Value Decay Signal Review showing where support activity may indicate activation risk, adoption friction, expansion signals, or renewal defensibility gaps.